With the new rebrand, came new collections.  We wanted to start with a mountaineering inspired collection name and meaning.  The ascent collection come from the concept of the 'first ascent'....

Measured Modesty -- Measured.  Why we needed too rebrand:  As a brand, we was not in the correct market we wanted to be. We felt we were going in the wrong...

A update to a previous best seller.  It's our clear vision to sustainability, but in a reduced and subtle way of branding.  "Made To Order, Sustainable and Reduced Distribution."