In October 2019, Measured Modesty officially launched to the public at Seven Brothers Brewery in Manchester.
As a Manchester-based brand, we were keen to ensure it was launched in Manchester and the overall event was of a 'local' vibe.
On the night of the launch, it included a live DJ, freebies, a local Rap/Grime artist 'OD', a remembrance signature board and finally most importantly, an associated charity for the night.
As a brand, we wanted to continue the trend of being local and wanted to associate the brand to a local charity where there was a relation in our type of business, to the needs of a charity. Upon discussions, we decided we wanted to provide support to the homeless people of Manchester by donating unbranded products to help them through the winter.
We committed to working alongside Lifeshare who are a Manchester-based Homeless charity. They provide support to homeless and vulnerable people across Manchester by offering assistance, support, and information starting with people on the streets. They aim to provide suitable accommodation / maintain accommodation for individuals and also enable them to carry their lives forward. All of their work is provided by volunteers and they have no affiliation to religion, politics, age, gender, sex or sexuality, with an overall view that all opportunities should be equal.
You can read Lifeshares blog on our donation at https://www.lifeshare.org.uk/measured-modesty-donation/ and also view more information about the charity.
After all of our generous attendees donating, Measured Modesty managed to produce numerous blankets, gloves and beanies to donate to Lifeshare. At the peak of winter in October, these essentials provided some comfort to the less fortunate and vulnerable people of Manchester. We would like to thank Lifeshare for the opportunity to support them and we hope this small gesture went a long way for those individuals in need.
Going forwards, Measured Modesty will continue to support charities. We have a strong view on helping others and we will continue to strive to do so.
Check out our Social Media channels for updates on our next upcoming Charity Associations.