"Made To Order, Sustainable and Reduced Distribution."
It's our clear vision to sustainability, but in a reduced and subtle way of branding.
Following the success of the previous MSRD pack, we looked at the what did well and what could off been done better. We made the logo slightly smaller, on the chest to be more proportional and allow it to fit better on the new shorts. We have seen a massive boost in full top and bottom outfits and want to capture this concept by creating the MSRD sweat, t-shirt and short combo.