Privacy Policy

The below Privacy Policy is applicable when you visit or make a purchase at www.measuredmodesty.co.uk

Device Information

As part of visiting the site, certain information will be collected. This will include your device, plus your web browser, IP address, time zone and cookies. Furthermore, when viewing the site, we will collect information regarding the web pages or products you have viewed and how you have reached the site – website referrals or search terms etc. This is related to your specific device upon usage.

We collect Device Information using the following technologies: 

“Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org

“Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.

“Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse the Site.

We use the device information to help protect against risk or fraud. For example, your IP address. Secondly, we use your device information for analytics to review how the site and customers are interacting and how our marketing and advertising is having an effect. This will help us to improved.

Personal Information

In addition to the above, when you attempt or complete a purchase through the site, we will collect specific information. This includes you name, billing address, delivery address, payment information, email address and phone number. This is all covered as part of completing your order information. Last of all, if you register (Optional) to our newsletter we will store your associated email address on file.

We use this information to fulfil any orders placed through the site, including processing the payment, provide order confirmations and receipts and shipping. We will also use this information to communicate with you, in line with your preferences for advertising and marketing communications.

We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Shopify to power our online store--you can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy. We also use Google Analytics to help us understand how our customers use the Site -- you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

In order to be able to offer you Klarna’s payment options, we will pass to Klarna certain aspects of your personal information, such as contact and order details, in order for Klarna to assess whether you qualify for their payment options and to tailor the payment options for you.

Klarna

General information on Klarna you can find here. Your personal data is handled in accordance with applicable data protection law and in accordance with the information in Klarna’s privacy policy.

Behavioural Advertising

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising by using the links below:

- Facebook: https://www.facebook.com/settings/?tab=ads

- Google: https://www.google.com/settings/ads/anonymous

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.

Do Not Track

Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.

Your Rights

If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below. 

Additionally, if you are a European resident, we note that we are processing your information in order to fulfil contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.

Data Retention

When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.

Changes

We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.

Contact Us

As you may or may not have realised, our website is powered by Shopify. A lot of our privacy policy is related to and/or covered by Shopify policies, as listed above. 

However, if you would like to request more information about our privacy practices, have any questions, or if you would like to make a complaint, please contact us by e‑mail at sales@measuredmodesty.co.uk.